Free delivery on orders over $199 | Please expect shipping delays due to Covid

Combining superior engineering
with beautiful design

 


We take ordinary products and turn them into extraordinary experiences, starting with the umbrella.

 

We have evolved a very traditional product by combining superior engineering with beautiful design, giving us the BLUNT Umbrella.

With unique patented and trademarked Blunt™ shape, the BLUNT umbrella is the only umbrella on the market with a fully tensioned canopy for unparalleled performance. Ultimately, we have taken an everyday object of frustration and turned it into an unforgettable experience.

We created products that not only stand by the test of time, and are high quality, but have that unique style and design. Envisioned in London, founded in Warkworth, designed in Auckland, available to the world.

 

 

Meet the Founder
Greig Brebner

 

“I wanted to create something that would make people’s lives better. Something that would stand the test of time, and as any inventors have done in the past, find the answer to a puzzle. My greatest inspiration when I was a child was growing up in Dad’s shed and watching him create amazing things from basic materials. I remember how excited I was when I saw an inventor that had created something meaningful, that could go out to the world in scale and would help people in some way.

When I moved to London for my OE in 1999, I was in a stage in life where I was thinking ‘what’s next?’ I remember walking down Regent St in London on a busy, rainy day, dodging umbrellas, and noticing how poor they were. Here was a product that had been around for over 150 years and hadn’t fundamentally evolved since inception. It wasn’t delivering the experience that I saw in my head that it could. I became obsessed to an unhealthy level with imagining this perfect umbrella.

I built it from scratch – thinking the less influenced I was by the under performing existing product, the better. After 18 months of failed radical prototyping I came to the realization that a successful solution needed to respect the incumbent. That’s when I started to make head way. And I didn’t stop until I got it. When all the problems were resolved with the same design solution, I knew I had something special. Now I just had to convince the rest of the world!”

 


The Spinoff Podcast
Being at the pointy end of innovation

 

BLUNT founder Greig Brebner sits down with Simon Pound, host of the ‘Business is Boring’ podcast, to talk about turning an idea into reality, the importance of a clear vision and loving bad weather.

 

 

 

We believe the world needs better products that equally benefit your experience, and are a sustainable choice without compromise.

 

 

Combining superior engineering
with beautiful design

 


We take ordinary products and turn them into extraordinary experiences, starting with the umbrella.

 

We have evolved a very traditional product by combining superior engineering with beautiful design, giving us the BLUNT Umbrella.

With unique patented and trademarked Blunt™ shape, the BLUNT umbrella is the only umbrella on the market with a fully tensioned canopy for unparalleled performance. Ultimately, we have taken an everyday object of frustration and turned it into an unforgettable experience.

We created products that not only stand by the test of time, and are high quality, but have that unique style and design. Envisioned in London, founded in Warkworth, designed in Auckland, available to the world.

 

 

Meet the Founder
Greig Brebner

 

“I wanted to create something that would make people’s lives better. Something that would stand the test of time, and as any inventors have done in the past, find the answer to a puzzle. My greatest inspiration when I was a child was growing up in Dad’s shed and watching him create amazing things from basic materials. I remember how excited I was when I saw an inventor that had created something meaningful, that could go out to the world in scale and would help people in some way.

When I moved to London for my OE in 1999, I was in a stage in life where I was thinking ‘what’s next?’ I remember walking down Regent St in London on a busy, rainy day, dodging umbrellas, and noticing how poor they were. Here was a product that had been around for over 150 years and hadn’t fundamentally evolved since inception. It wasn’t delivering the experience that I saw in my head that it could. I became obsessed to an unhealthy level with imagining this perfect umbrella.

I built it from scratch – thinking the less influenced I was by the under performing existing product, the better. After 18 months of failed radical prototyping I came to the realization that a successful solution needed to respect the incumbent. That’s when I started to make head way. And I didn’t stop until I got it. When all the problems were resolved with the same design solution, I knew I had something special. Now I just had to convince the rest of the world!”

 


The Spinoff Podcast
Being at the pointy end of innovation

 

BLUNT founder Greig Brebner sits down with Simon Pound, host of the ‘Business is Boring’ podcast, to talk about turning an idea into reality, the importance of a clear vision and loving bad weather.

 

 

 

We believe the world needs better products that equally benefit your experience, and are a sustainable choice without compromise.

 

 

Combining superior engineering
with beautiful design

 


We take ordinary products and turn them into extraordinary experiences, starting with the umbrella.

 

We have evolved a very traditional product by combining superior engineering with beautiful design, giving us the BLUNT Umbrella.

With unique patented and trademarked Blunt™ shape, the BLUNT umbrella is the only umbrella on the market with a fully tensioned canopy for unparalleled performance. Ultimately, we have taken an everyday object of frustration and turned it into an unforgettable experience.

We created products that not only stand by the test of time, and are high quality, but have that unique style and design. Envisioned in London, founded in Warkworth, designed in Auckland, available to the world.

 

 

Meet the Founder 
Greig Brebner

 

“I wanted to create something that would make people’s lives better. Something that would stand the test of time, and as any inventors have done in the past, find the answer to a puzzle. My greatest inspiration when I was a child was growing up in Dad’s shed and watching him create amazing things from basic materials. I remember how excited I was when I saw an inventor that had created something meaningful, that could go out to the world in scale and would help people in some way.

When I moved to London for my OE in 1999, I was in a stage in life where I was thinking ‘what’s next?’ I remember walking down Regent St in London on a busy, rainy day, dodging umbrellas, and noticing how poor they were. Here was a product that had been around for over 150 years and hadn’t fundamentally evolved since inception. It wasn’t delivering the experience that I saw in my head that it could. I became obsessed to an unhealthy level with imagining this perfect umbrella.

I built it from scratch – thinking the less influenced I was by the under performing existing product, the better. After 18 months of failed radical prototyping I came to the realization that a successful solution needed to respect the incumbent. That’s when I started to make head way. And I didn’t stop until I got it. When all the problems were resolved with the same design solution, I knew I had something special. Now I just had to convince the rest of the world!”

 


The Spinoff Podcast 
Being at the pointy end of innovation

 

BLUNT founder Greig Brebner sits down with Simon Pound, host of the ‘Business is Boring’ podcast, to talk about turning an idea into reality, the importance of a clear vision and loving bad weather.

 

 

 

We believe the world needs better products that equally benefit your experience, and are a sustainable choice without compromise.

 

 

Made for life

Resisting the throw-away is part of our fabric and this is reflected in everything we do, from our umbrellas to our packaging. BLUNT Umbrellas are built for life.

Made for extremes

With our aerodynamic canopy, we ensure that BLUNT Umbrellas have been tested in all conditions - including winds up to 115kmh so you're protected in any situation.

Made for innovation

The patented BLUNT tips open like miniature umbrellas within pockets at the canopy edge performing multiple purposes giving the BLUNT umbrella it’s superior performance.

Made for life

Resisting the throw-away is part of our fabric and this is reflected in everything we do, from our umbrellas to our packaging. BLUNT Umbrellas are built for life.

Made for extremes

With our aerodynamic canopy, we ensure that BLUNT Umbrellas have been tested in all conditions - including winds up to 115kmh so you're protected in any situation.

Made for innovation

The patented BLUNT tips open like miniature umbrellas within pockets at the canopy edge performing multiple purposes giving the BLUNT umbrella it’s superior performance.

Made for life

Resisting the throw-away is part of our fabric and this is reflected in everything we do, from our umbrellas to our packaging. BLUNT Umbrellas are built for life.

Made for extremes

With our aerodynamic canopy, we ensure that BLUNT Umbrellas have been tested in all conditions - including winds up to 115kmh so you're protected in any situation.

Made for innovation

The patented BLUNT tips open like miniature umbrellas within pockets at the canopy edge performing multiple purposes giving the BLUNT umbrella it’s superior performance.


BLUNT Design
What makes the BLUNT Umbrella

 

The Blunt™ umbrella is a perfect blend of form and function. The key functional elements that needed improving from the traditional umbrella were resolved through the development of the patented Blunt™ tip. The Blunt™ tips open like miniature umbrellas within custom pockets at the canopy edge and perform multiple purposes to make the Blunt™ umbrella what it is. They complete the Radial Tensioning System by transferring the unique radial force evenly into the canopy. This even tensioning of the canopy creates a far superior structure and aerodynamic surface for overall superior performance. They reinforce the umbrella in a traditional area of weakness by eliminating the point loading at the rib end where umbrellas typically fail. The design means that Blunt™ umbrellas perform in all weather conditions – including winds of up to 115kmh.

 

BLUNT Design
What makes the BLUNT Umbrella

 

The Blunt™ umbrella is a perfect blend of form and function. The key functional elements that needed improving from the traditional umbrella were resolved through the development of the patented Blunt™ tip. The Blunt™ tips open like miniature umbrellas within custom pockets at the canopy edge and perform multiple purposes to make the Blunt™ umbrella what it is. They complete the Radial Tensioning System by transferring the unique radial force evenly into the canopy. This even tensioning of the canopy creates a far superior structure and aerodynamic surface for overall superior performance. They reinforce the umbrella in a traditional area of weakness by eliminating the point loading at the rib end where umbrellas typically fail. The design means that Blunt™ umbrellas perform in all weather conditions – including winds of up to 115kmh.

 

BLUNT Design
What makes the BLUNT Umbrella

 

The Blunt™ umbrella is a perfect blend of form and function. The key functional elements that needed improving from the traditional umbrella were resolved through the development of the patented Blunt™ tip. The Blunt™ tips open like miniature umbrellas within custom pockets at the canopy edge and perform multiple purposes to make the Blunt™ umbrella what it is. They complete the Radial Tensioning System by transferring the unique radial force evenly into the canopy. This even tensioning of the canopy creates a far superior structure and aerodynamic surface for overall superior performance. They reinforce the umbrella in a traditional area of weakness by eliminating the point loading at the rib end where umbrellas typically fail. The design means that Blunt™ umbrellas perform in all weather conditions – including winds of up to 115kmh.

 


What makes us BLUNT

What makes us BLUNT

Iconic style

A BLUNT umbrella is as much a fashion accessory as a high performing product. With our unique patented style, shape and a pop of colour, you will always stand out no matter the weather - turning heads while keeping yours dry.

Performance in strength

Strength comes from simplicity in design. We use materials smarter by exploiting their mechanical property potential, making every component do at least two jobs. Not only does this give extra strength to the umbrella, but also ensures it links back to our purpose of making the ordinary extraordinary.

Sustainability

Sustainability isn't just a buzz word, it's part of our fabric and it's reflected through the way we design everything we do. The traditional umbrella is a mass-produced product built to fail. There are enough cheap umbrellas littering the streets and rubbish bins after rain, so we decided to do something about it - build umbrellas designed to last.

BLUNT Umbrellas are designed to be fully repaired, giving us our 'repair, not replace' ethos. This means if something goes wrong, you won't have to throw away your umbrella. Rather we will fix it for you anywhere around the world to be as good as new.

Iconic style

A BLUNT umbrella is as much a fashion accessory as a high performing product. With our unique patented style, shape and a pop of colour, you will always stand out no matter the weather - turning heads while keeping yours dry.

Performance in strength

Strength comes from simplicity in design. We use materials smarter by exploiting their mechanical property potential, making every component do at least two jobs. Not only does this give extra strength to the umbrella, but also ensures it links back to our purpose of making the ordinary extraordinary.

Sustainability

Sustainability isn't just a buzz word, it's part of our fabric and it's reflected through the way we design everything we do. The traditional umbrella is a mass-produced product built to fail. There are enough cheap umbrellas littering the streets and rubbish bins after rain, so we decided to do something about it - build umbrellas designed to last.

BLUNT Umbrellas are designed to be fully repaired, giving us our 'repair, not replace' ethos. This means if something goes wrong, you won't have to throw away your umbrella. Rather we will fix it for you anywhere around the world to be as good as new.

 
Iconic style

A BLUNT umbrella is as much a fashion accessory as a high performing product. With our unique patented style, shape and a pop of colour, you will always stand out no matter the weather - turning heads while keeping yours dry.

 
Performance in strength

Strength comes from simplicity in design. We use materials smarter by exploiting their mechanical property potential, making every component do at least two jobs. Not only does this give extra strength to the umbrella, but also ensures it links back to our purpose of making the ordinary extraordinary.

 
Sustainability

Sustainability isn't just a buzz word, it's part of our fabric and it's reflected through the way we design everything we do. The traditional umbrella is a mass-produced product built to fail. There are enough cheap umbrellas littering the streets and rubbish bins after rain, so we decided to do something about it - build umbrellas designed to last.

BLUNT Umbrellas are designed to be fully repaired, giving us our 'repair, not replace' ethos. This means if something goes wrong, you won't have to throw away your umbrella. Rather we will fix it for you anywhere around the world to be as good as new.


Collaborations

Collaborations

Collaborations

Collaborations

Collaborations

Collaborations